{"id":9164,"date":"2025-02-27T15:22:24","date_gmt":"2025-02-27T14:22:24","guid":{"rendered":"https:\/\/www.bhub.es\/bunconventional\/"},"modified":"2026-05-29T12:29:13","modified_gmt":"2026-05-29T10:29:13","slug":"bunconventional","status":"publish","type":"page","link":"https:\/\/www.bhub.es\/en\/bunconventional\/","title":{"rendered":"b!Unconventional"},"content":{"rendered":"[vc_row type=”full_width_background” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” bg_color=”#000000″ video_bg=”use_video” video_webm=”https:\/\/www.bhub.es\/wp-content\/uploads\/2025\/03\/unconventional_cabecera.mp4″ video_mp4=”https:\/\/www.bhub.es\/wp-content\/uploads\/2025\/03\/unconventional_cabecera.mp4″ video_image=”8558″ scene_position=”center” top_padding=”15%” bottom_padding=”20%” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” enable_gradient=”true” color_overlay=”#053b45″ overlay_strength=”1″ gradient_direction=”left_to_right” enable_shape_divider=”true” shape_divider_position=”bottom” bg_image_animation=”none” parallax_bg=”true” parallax_bg_speed=”fast” shape_type=”curve”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/2″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][split_line_heading animation_type=”default”]b!Unconventional<\/span><\/p>\n

Brand activation strategies<\/strong><\/h1>\n

The most creative side of the Hub<\/span><\/h2>\n[\/split_line_heading][\/vc_column][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/2″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][\/vc_column][\/vc_row][vc_row type=”full_width_background” full_screen_row_position=”middle” column_margin=”default” equal_height=”yes” content_placement=”middle” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” top_padding=”7%” bottom_padding=”5%” text_color=”light” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” id=”amenities” color_overlay=”#ffffff” color_overlay_2=”#ffffff” overlay_strength=”1″ gradient_direction=”top_to_bottom” shape_divider_color=”#f4f4f4″ shape_divider_position=”bottom” shape_divider_height=”40%” bg_image_animation=”none” shape_type=”curve_opacity”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”right” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][vc_row_inner disable_element=”yes” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” bottom_padding=”2%” text_align=”left”][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/6″ tablet_width_inherit=”default” column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][\/vc_column_inner][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” centered_text=”true” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”2\/3″ tablet_width_inherit=”default” column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][split_line_heading animation_type=”line-reveal-by-space” font_style=”h2″ text_color=”#053b45″ text_content=”We create brand activation and digital content solutions for brands.”][\/split_line_heading][\/vc_column_inner][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/6″ tablet_width_inherit=”default” column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][\/vc_column_inner][\/vc_row_inner][vc_row_inner column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” bottom_padding=”2%” text_align=”left”][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/6″ tablet_width_inherit=”default” column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][\/vc_column_inner][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” centered_text=”true” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”2\/3″ tablet_width_inherit=”default” column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][split_line_heading animation_type=”line-reveal-by-space” font_style=”h3″ text_color=”#333333″ text_content=”We create digital content and brand activation solutions”][\/split_line_heading][vc_column_text]\n
When Hub brands present us with needs or challenges that require more than simple partnerships, we unleash our most disruptive division: b!Unconventional. Sometimes these solutions arise within a strategic partnership project, while at other times they emerge separately, but they always have a clear focus:<\/span>turning challenges into inspirational solutions.<\/span>Strategy, creativity and passion that are geared towards creating campaigns that produce engagement and measurable results.<\/span><\/span><\/h6>\n[\/vc_column_text][\/vc_column_inner][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/6″ tablet_width_inherit=”default” column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][\/vc_column_inner][\/vc_row_inner][vc_row_inner column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” bottom_padding=”2%” text_align=”left”][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” centered_text=”true” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][nectar_btn size=”large” open_new_tab=”true” button_style=”see-through-3d” color_override=”#27e5c6″ text=”Tell me more” url=”https:\/\/www.bhub.es\/contacto\/”][\/vc_column_inner][\/vc_row_inner][vc_row_inner disable_element=”yes” column_margin=”20px” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” text_align=”left”][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/5″ tablet_width_inherit=”default” column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][\/vc_column_inner][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/5″ tablet_width_inherit=”default” column_border_width=”none” column_border_style=”solid” bg_image_animation=”none” enable_animation=”true” animation=”fade-in-from-bottom”][fancy_box box_style=”hover_desc” icon_family=”iconsmind” hover_color=”accent-color” box_alignment=”left” hover_desc_bg_animation=”long_zoom” border_radius=”5px” image_loading=”lazy-load” color_scheme=”dark” secondary_content=”here’s some awesome text that would only be shown on hover” min_height=”350″ hover_content=”Nuestras ideas m\u00e1s disruptivas, en proyectos de Brand Partnerships o de forma independiente.” icon_iconsmind=”iconsmind-Telescope” icon_size=”34″]\n

Beyond partnerships<\/h4>\n[\/fancy_box][\/vc_column_inner][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/5″ tablet_width_inherit=”default” column_border_width=”none” column_border_style=”solid” bg_image_animation=”none” enable_animation=”true” animation=”fade-in-from-bottom” delay=”200″][fancy_box box_style=”hover_desc” icon_family=”iconsmind” image_url=”8558″ hover_color=”accent-color” box_alignment=”left” hover_desc_bg_animation=”long_zoom” border_radius=”5px” image_loading=”lazy-load” color_scheme=”dark” secondary_content=”here’s some awesome text that would only be shown on hover” min_height=”350″ hover_content=”Convertimos retos en soluciones inspiradoras.” icon_iconsmind=”iconsmind-Starfish” icon_size=”34″]\n

Transformative creativity<\/h4>\n[\/fancy_box][\/vc_column_inner][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/5″ tablet_width_inherit=”default” column_border_width=”none” column_border_style=”solid” bg_image_animation=”none” enable_animation=”true” animation=”fade-in-from-bottom” delay=”300″][fancy_box box_style=”hover_desc” icon_family=”iconsmind” image_url=”8557″ hover_color=”accent-color” box_alignment=”left” hover_desc_bg_animation=”long_zoom” border_radius=”5px” image_loading=”lazy-load” color_scheme=”dark” secondary_content=”here’s some awesome text that would only be shown on hover” min_height=”350″ hover_content=”Creamos acciones que conectan y generan resultados medibles.” icon_iconsmind=”iconsmind-Notepad” icon_size=”34″]\n

Strategy with an impact<\/h4>\n[\/fancy_box][\/vc_column_inner][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/5″ tablet_width_inherit=”default” column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][\/vc_column_inner][\/vc_row_inner][vc_row_inner disable_element=”yes” column_margin=”20px” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” text_align=”left”][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/4″ tablet_width_inherit=”default” column_border_width=”none” column_border_style=”solid” bg_image_animation=”none” enable_animation=”true” animation=”fade-in-from-bottom”][fancy_box box_style=”hover_desc” icon_family=”iconsmind” image_url=”89″ hover_color=”accent-color” box_alignment=”left” hover_desc_bg_animation=”long_zoom” border_radius=”5px” image_loading=”lazy-load” color_scheme=”dark” secondary_content=”here’s some awesome text that would only be shown on hover” min_height=”350″ hover_content=”Ofrecemos nuestra divisi\u00f3n m\u00e1s disruptiva para todas las marcas del Hub, dentro o fuera de proyectos de alianzas.” icon_iconsmind=”iconsmind-Telescope” icon_size=”34″]\n

Beyond partnerships<\/h3>\n[\/fancy_box][\/vc_column_inner][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/4″ tablet_width_inherit=”default” column_border_width=”none” column_border_style=”solid” bg_image_animation=”none” enable_animation=”true” animation=”fade-in-from-bottom” delay=”100″][fancy_box box_style=”hover_desc” icon_family=”iconsmind” image_url=”274″ hover_color=”accent-color” box_alignment=”left” hover_desc_bg_animation=”long_zoom” border_radius=”5px” image_loading=”lazy-load” color_scheme=”dark” secondary_content=”here’s some awesome text that would only be shown on hover” min_height=”350″ hover_content=”Sacamos nuestro lado menos convencional, sin salir de casa.” icon_iconsmind=”iconsmind-Home-3″ icon_size=”34″]\n

In-house development<\/h3>\n[\/fancy_box][\/vc_column_inner][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/4″ tablet_width_inherit=”default” column_border_width=”none” column_border_style=”solid” bg_image_animation=”none” enable_animation=”true” animation=”fade-in-from-bottom” delay=”200″][fancy_box box_style=”hover_desc” icon_family=”iconsmind” image_url=”92″ hover_color=”accent-color” box_alignment=”left” hover_desc_bg_animation=”long_zoom” border_radius=”5px” image_loading=”lazy-load” color_scheme=”dark” secondary_content=”here’s some awesome text that would only be shown on hover” min_height=”350″ hover_content=”Convertimos retos en soluciones inspiradoras.” icon_iconsmind=”iconsmind-Starfish” icon_size=”34″]\n

Transformative creativity<\/h3>\n[\/fancy_box][\/vc_column_inner][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/4″ tablet_width_inherit=”default” column_border_width=”none” column_border_style=”solid” bg_image_animation=”none” enable_animation=”true” animation=”fade-in-from-bottom” delay=”300″][fancy_box box_style=”hover_desc” icon_family=”iconsmind” image_url=”91″ hover_color=”accent-color” box_alignment=”left” hover_desc_bg_animation=”long_zoom” border_radius=”5px” image_loading=”lazy-load” color_scheme=”dark” secondary_content=”here’s some awesome text that would only be shown on hover” min_height=”350″ hover_content=”Creamos acciones que conectan y generan resultados medibles.” icon_iconsmind=”iconsmind-Notepad” icon_size=”34″]\n

Strategy with an impact<\/h3>\n[\/fancy_box][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row type=”full_width_background” full_screen_row_position=”middle” column_margin=”20px” equal_height=”yes” content_placement=”middle” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” bg_color=”#ffffff” scene_position=”center” top_padding=”0″ bottom_padding=”2%” left_padding_desktop=”5%” right_padding_desktop=”5%” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” shape_type=””][vc_column column_padding=”padding-5-percent” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”top-bottom” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” 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column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” column_border_width=”none” column_border_style=”solid” bg_image_animation=”none” enable_animation=”true” animation=”fade-in-from-bottom” delay=”100″][vc_column_text css_animation=”none” css=”.vc_custom_1741274094331{margin-top: 15px !important;}” max_width=”550″]Innovative, eye-catching brand experiences that create buzz and engage the audience. From events to interactive digital experiences.<\/span>[\/vc_column_text][nectar_cta btn_style=”arrow-animation” heading_tag=”span” text_color=”#27e5c6″ button_color=”default” link_type=”new_tab” alignment=”left” display=”block” link_text=”Ready to activate your brand?” url=”mailto:info@bhub.es” margin_top=”10″ class=”actBtn”][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row type=”full_width_background” full_screen_row_position=”middle” column_margin=”20px” equal_height=”yes” content_placement=”middle” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” top_padding=”5%” bottom_padding=”10%” left_padding_desktop=”5%” right_padding_desktop=”5%” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” shape_type=””][vc_column column_padding=”padding-2-percent” 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overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” column_border_width=”none” column_border_style=”solid” bg_image_animation=”none” enable_animation=”true” animation=”fade-in-from-bottom”][nectar_icon icon_family=”iconsmind” icon_style=”shadow-bg” icon_color_type=”color_scheme” icon_color=”Extra-Color-1″ icon_padding=”15px” icon_iconsmind=”iconsmind-Heart2″ icon_size=”24″][\/vc_column_inner][\/vc_row_inner][vc_row_inner content_placement=”middle” column_margin=”none” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” text_align=”left”][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][split_line_heading animation_type=”line-reveal-by-space” font_style=”h2″ text_content=”Digital content” max_width=”520″][\/split_line_heading][\/vc_column_inner][\/vc_row_inner][vc_row_inner content_placement=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” text_align=”left”][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” column_border_width=”none” column_border_style=”solid” bg_image_animation=”none” enable_animation=”true” animation=”fade-in-from-bottom” delay=”100″][vc_column_text css_animation=”none” css=”.vc_custom_1741596007068{margin-top: 15px !important;margin-bottom: 15px !important;}” max_width=”550″]Strategy, production and management of digital content, ensuring that each element tells a unique story that strengthens the connection with the audience and drives engagement.<\/span>[\/vc_column_text][divider line_type=”No Line” custom_height=”20px”][nectar_video_lightbox link_style=”play_button_with_text” nectar_play_button_color=”Default-Accent-Color” nectar_play_button_style=”default” font_style=”p” video_url=”https:\/\/vimeo.com\/1065010813″][\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/6″ 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image_4_padding="auto" image_4_max_width_desktop="100%" image_4_max_width_mobile="100%" image_4_image_width_mobile="default" border_radius="5px" image_loading="lazy-load" parallax_scrolling="yes" layer_1_parallax_scrolling="no" parallax_scrolling_intensity="subtle"][divider line_type="No Line" custom_height="30"][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” top_padding=”5%” bottom_padding=”5%” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][carousel script=”carouFredSel” easing=”linear”][item id=”1777976768506-8″ tab_id=”1777976768507-6″ title=”Elemento”][nectar_flip_box image_url_1="8513" text_color="dark" icon_family="linea" icon_color="accent-color" image_url_2="8515" bg_color_2="rgba(0,0,0,0.93)" bg_color_overlay_2="true" text_color_2="dark" h_text_align="left" v_text_align="top" image_loading="default" flip_direction="horizontal-to-left"] <\/p>\n

GOING ALL OUT<\/span><\/strong><\/h4>\n

We promoted the brand by offering samples of Nescaf\u00e9 3-in-1 at music festivals like Brunch in the Park, as well as engaging with the public through personalised make-up sessions.<\/span>[\/nectar_flip_box][\/item][item id=”1777976768545-0″ tab_id=”1777976768546-3″ title=”Elemento”][nectar_flip_box image_url_1="8538" text_color="dark" icon_family="linea" icon_color="accent-color" image_url_2="8539" bg_color_2="rgba(0,0,0,0.93)" bg_color_overlay_2="true" text_color_2="dark" h_text_align="left" v_text_align="top" image_loading="default" flip_direction="horizontal-to-left"] <\/p>\n

PRINGLES SOCIAL CONTENT\u00a0<\/span><\/strong><\/h4>\n

Since 2020, we have been deploying annual social media content strategies, from initial concept to final execution.<\/span>[\/nectar_flip_box][\/item][item id=”1777976768577-2″ tab_id=”1777976768578-2″ title=”Elemento”][nectar_flip_box image_url_1="8521" text_color="dark" icon_family="linea" icon_color="accent-color" image_url_2="8519" bg_color_2="rgba(0,0,0,0.93)" bg_color_overlay_2="true" text_color_2="dark" h_text_align="left" v_text_align="top" image_loading="default" flip_direction="horizontal-to-left"] <\/p>\n

THE PERFECT PARTNER<\/span><\/strong><\/h4>\n

We introduced the brand into the padel scene, with a brand awareness and sampling campaign that toured six cities, visiting Spain\u2019s top amateur tournaments.<\/span>[\/nectar_flip_box][\/item][item id=”1777976768604-5″ tab_id=”1777976768605-5″ title=”Elemento”][nectar_flip_box image_url_1="8544" text_color="dark" icon_family="linea" icon_color="accent-color" image_url_2="8543" bg_color_2="rgba(0,0,0,0.93)" bg_color_overlay_2="true" text_color_2="dark" h_text_align="left" v_text_align="top" image_loading="default" flip_direction="horizontal-to-left"] <\/p>\n

THE TASTE THAT INSPIRES YOU<\/span><\/strong><\/h4>\n

We brought Trident into the music festival scene through a digital campaign, street promotions and activations at major Portuguese festivals such as NOS Alive and Rock in Rio.\u00a0<\/span>[\/nectar_flip_box][\/item][item id=”1777976768629-2″ tab_id=”1777976768630-9″ title=”Elemento”][nectar_flip_box image_url_1="8527" text_color="dark" icon_family="linea" icon_color="accent-color" image_url_2="8523" bg_color_2="rgba(0,0,0,0.93)" bg_color_overlay_2="true" text_color_2="dark" h_text_align="left" v_text_align="top" image_loading="default" flip_direction="horizontal-to-left"] <\/p>\n

RICH CONTENT\u00a0<\/span><\/strong><\/h4>\n

We have been helping Kellogg\u2019s to create content for Instagram and TikTok for over five years, boosting community growth and engagement. We have worked for brands such as Special K, All-Bran, Krave and Choco Krispies.<\/span>[\/nectar_flip_box][\/item][\/carousel][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” bottom_padding=”3%” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/4″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][\/vc_column][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/2″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][toggles style=”minimal” accordion=”true”][toggle color=”Default” title=”Does b!Hub specialise in creative brand activations?”][vc_column_text]We believe that<\/strong><\/span> creativity is just another tool<\/span><\/strong>,<\/span>\u00a0not the end goal. At\u00a0<\/span>b!hub<\/span>, we use activations and experiences as part of a cross-brand partnership strategy that is designed to drive\u00a0<\/span>engagement<\/span>, differentiation and measurable results.<\/span><\/span>\u00a0<\/span>Each campaign follows a\u00a0clear <\/span>partnership<\/span>\u00a0strategy that is aligned with the objectives of the brands involved.<\/span><\/span>\u00a0<\/span>[\/vc_column_text][\/toggle][toggle color=”Default” title=”What role does brand activation play within brand partnerships?”][vc_column_text]In many brand partnerships, there comes a time when the collaboration needs to hit the market and become visible. This is where brand activation comes in: a way to bring the partnership to life and connect directly with audiences, raise the profile of the partnership and build awareness.<\/span>\u00a0<\/span>At b!Hub, we see brand activation as a natural extension of the brand partnership<\/strong>, rather than an isolated action. 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