Winning is on the menu
A move that would connect the gaming world with the best tasting food.
We brought together two brands whose worlds were already closely linked through a 360° brand partnership. We designed a two-way plan that allowed Telepizza and GAME users to enjoy exclusive benefits from each of the other brands, devising a project that was packed with activations that were designed to impress and deliver real value to the pizza-loving gaming community all year round.
+15K
Entries in prize draws
+720k
People reached through email marketing
+420k
People reached through social media
60%
Socialmediaengagement rate
360º visibility plan
Omnichannel activation with a continuous presence on the MiTelepi app and website, email marketing, push notifications, social media, the GAME members’ area, digital screens and in-store promotional materials to maximise reach and conversion.
Ongoing benefit
We launched an exclusive perk for MiTelepi members, offering ongoing benefits at GAME and maintaining a continuous link between both communities.
Special prize draws
Themed prize draws throughout the year, capitalising on key dates to spark conversation and impress gaming fans.
Gamer Day on social media
We celebrated this day with a special giveaway on social media, engaging directly with people who enjoy gaming in all its forms.
TELEPIBOX x GAME gamer menu
We created a themed menu that offered free GAME membership for the first few months, combining food and gaming in a shared experience.
Exclusive offers for GAME members
We designed special promotions at Telepizza which were aimed at GAME customers, strengthening the value exchange between both brands.
