The loyalty programme that provides personalised benefits and experiences for millions of Vodafone users.
Customer loyalty and growth through strategic partnerships.
An ever-evolving platform that combinesstrategy, data, technology and partnerships to shape Vodafone’s digital loyalty and business ecosystem.
Since its launch in 2021, Vodafone Happy has provided a dynamic environment where partner brands across key sectors such as Travel, Home, Technology, Leisure and Health have connected with Vodafone customers, offering them activations that feature tailored rewards and prizes, unique experiences and practical benefits for their daily lives.
A strategy aimed at strengthening loyalty and digital engagement, whilst boosting the growth of partner brands.
+2,5MM
Active users since the programme was launched
7MM
Interactions/year
Exclusive Loyalty Partner
We work with the Vodafone Loyalty team to define and optimise the programme’s annual strategy, ensuring a relevant and distinctive value proposition.
Establishing and developing partnerships
We identify and manage strategic agreements with brands across all sectors, adding value to the ecosystem and offering exclusive benefits to customers.
Innovation in mechanics and digital products
We design and implement loyalty mechanics and features based on engagement, gamification and personalisation, enhancing the user experience.
The programme's value for partner brands
Meeting objectives
Brand and product visibility, driving traffic, lead generation, increased sales and sign-ups.
Activations on key dates
Strategic campaigns in high-impact periods such as Christmas, Mother's Day and Black Friday.
Amplification and visibility
Integration into Vodafone’s digital channels to maximise reach and visibility, with plans tailored to each brand.
Vodafone’s endorsement
Being recommended by a trusted brand, lending credibility and building loyalty among millions of customers.
Some of the programme’s partners
