b!Unconventional

Brand activation strategies

The most creative side of the Hub

We create digital content and brand activation solutions

When Hub brands present us with needs or challenges that require more than simple partnerships, we unleash our most disruptive division: b!Unconventional. Sometimes these solutions arise within a strategic partnership project, while at other times they emerge separately, but they always have a clear focus:turning challenges into inspirational solutions.Strategy, creativity and passion that are geared towards creating campaigns that produce engagement and measurable results.
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Brand activation

Innovative, eye-catching brand experiences that create buzz and engage the audience. From events to interactive digital experiences.

Ready to activate your brand?

Digital content

Strategy, production and management of digital content, ensuring that each element tells a unique story that strengthens the connection with the audience and drives engagement.

  • GOING ALL OUT

    We promoted the brand by offering samples of Nescafé 3-in-1 at music festivals like Brunch in the Park, as well as engaging with the public through personalised make-up sessions.

  • PRINGLES SOCIAL CONTENT 

    Since 2020, we have been deploying annual social media content strategies, from initial concept to final execution.

  • THE PERFECT PARTNER

    We introduced the brand into the padel scene, with a brand awareness and sampling campaign that toured six cities, visiting Spain’s top amateur tournaments.

  • THE TASTE THAT INSPIRES YOU

    We brought Trident into the music festival scene through a digital campaign, street promotions and activations at major Portuguese festivals such as NOS Alive and Rock in Rio. 

  • RICH CONTENT 

    We have been helping Kellogg’s to create content for Instagram and TikTok for over five years, boosting community growth and engagement. We have worked for brands such as Special K, All-Bran, Krave and Choco Krispies.

Does b!Hub specialise in creative brand activations?

We believe that creativity is just another tool, not the end goal. At b!hub, we use activations and experiences as part of a cross-brand partnership strategy that is designed to drive engagement, differentiation and measurable results. Each campaign follows a clear partnership strategy that is aligned with the objectives of the brands involved. 

What role does brand activation play within brand partnerships?

In many brand partnerships, there comes a time when the collaboration needs to hit the market and become visible. This is where brand activation comes in: a way to bring the partnership to life and connect directly with audiences, raise the profile of the partnership and build awareness. At b!Hub, we see brand activation as a natural extension of the brand partnership, rather than an isolated action. We design activations, experiences or special campaigns when the brand partnership requires them, ensuring that each format serves a strategic purpose, strengthens the partnership and helps to achieve business objectives. 

Ready to join the Unconventional side of the Hub?

Yes, let's talk
Yes, let's talk
Yes, let's talk