Recipes that bring us together
Arla quality in every Thermomix recipe.
Arla wanted to promote its range of products by incorporating them into everyday cooking and showcasing their versatility, natural ingredients and quality. To achieve this, we developed a strategic partnership with Thermomix, connecting with its entire community, an audience that loves cooking and is loyal to the brand.
+2MM
Reach achieved
+100k
Recipes cooked with Arla products
High-value branded content strategy
Relevant and engaging content that benefits both brands and the entire Thermomix community through a variety of content formats.
Comprehensive 360° ecosystem
Ensuring continuous brand touchpoints for consumers. Presence on social media (SoMe), in newsletters (CRM), on Thermomix’s digital recipe platform Cookidoo, and in Thermomix's magazine.
Exclusive in-person workshops
Events in which Arla and Thermomix offered a live, interactive culinary experience, forging a personal and memorable connection with consumers.
