A Brand Partnership to FLIP4
The perfect medium and target audience and peak consumption period.
The partnership between Telepizza and Samsung made clever use of the iconic pizza box, which mirrors the foldable design of the Galaxy Z Flip4. It was perfectly timed to coincide with Christmas – a key period for gatherings of family and friends, when consumption reaches its peak. This partnership not only succeeded in connecting with a young, digitally active audience, but also stood out for its originality and visibility. Additionally, the Galaxy Z Flip4 became the must-have phone that Christmas, making every Telepizza order a unique experience.
+2MM
Homes reached through Telepizza's branded boxes
+550k
People reached through social media
+5%
Social media engagement rate
Creative content tailored to the medium
The Telepizza boxes mirrored the device’s most distinctive feature.
SoMe Telepizza & Samsung
We invited the whole community to create content and enter the prize draw for the devices.
Digital integration
We brought the campaign to all Telepizza Brand Lovers through digital channels, thereby driving engagement and virality.
