This summer, it’s only HOT in your mouth
No “one-shot” campaign here.
The spiciest Pringles are on fire, and we knew that from day one. Our aim was to connect with the brand’s fans through a long-term strategy packed full of top-notch content and a partnership in a key venue for our audience. Instead of staying at the festival like the other brands, we took the campaign to the Arenal Sound campsite, where we could really connect with our audience. That’s exactly when Pringles hit best: during the pre-festival hangouts with friends, when the vibe is on point. And as we wanted to make a splash, we went all out: cooling everyone down, because this summer, it’s only HOT in your mouth.
SoMe development
Driven organically through content that speaks the community’s language.
Influencer marketing
Together with @mamireporter, we headed to the Arenal Sound campsite to liven things up and spread some fun.
Tasting
Product testing through targeted activations, offering samples, explaining the different categories and challenging festival-goers in real time.
