The perfect partner
Your best partner on and off the court.
To make its mark in the world of padel, Arla PROTEIN decided to become the official sponsor of two of the country’s biggest amateur padel events: the SNP (National Padel Series) and PTG (Padel Team Gourmet).Across six different cities between April and September, we welcomed over 12,600 participants who were able to enjoy and discover our product first-hand.
+20k
Athletes reached
+600k
People reached via digital media
Product sampling
It removes the barrier to trying the product for the first time, allowing people to experience its benefits without any pressure to buy it, thereby building loyalty and fostering a stronger connection with the brand.
Brand awareness strategy
Brand recognition within the padel community, positioning Arla PROTEIN as the go-to option for post-match recoveries.
Digital coverage
Presence on social media, websites and newsletters to connect with the padel community and extend the reach to all padel lovers, not just tournament-goers.
