Telepizza's customer entertainment platform
Entertainment goes hand in hand with Telepizza.
A solution developed within b!Hub, through the joint efforts of the strategy, partnerships, creativity and technology departments, creating an ecosystem that generates business and engagement for both Telepizza and the partners who joined the campaign.
Play&Pizza is an engagement platform where entertainment brands (gaming, cinema, comedy, football, etc.) found a direct channel to connect with Telepizza’s target audience.
An innovative project, designed to drive partnership and engagement strategies, created to enhance the consumer experience for all the brands involved.
+400k
Active registered users
+15 MM
Incentives awarded
+650k
Promotions redeemed
Some of the project’s partners
Brand partnerships
The perfect platform for leading brands in the entertainment sector to join forces with Telepizza.
Engagement
Development of gamification mechanics and integration with partners and Telepizza’s e-commerce platform.
Technology
Powered by our proprietary b!Play technology.
Award-winning project
Named one of the 100 Best Business Ideas by Actualidad Económica magazine.
