Special moments
The purest cocoa for the sweetest recipes.
Valor wanted to raise the profile of its pure cocoa and increase its market penetration during key periods of the year such as Christmas, Valentine’s Day and Halloween, when baking takes centre stage. We invited consumers to unleash their creativity during these special occasions. Through a strategic partnership with Thermomix, a leader in kitchen appliances, we connected with a community that is passionate about desserts, cementing Valor’s place as the essential ingredient in every festive recipe.
+3MM
Reach achieved
+25k
Recipes cooked with Valor products
Nº1
The most-viewed post of the year!
High-value branded content strategy
Relevant and engaging content that benefits both brands and the entire Thermomix community through a variety of content formats.
Comprehensive 360° ecosystem
Ensuring continuous brand touchpoints for consumers. Presence on social media (SoMe), in newsletters (CRM), on Thermomix’s digital recipe platform Cookidoo, and in Thermomix's magazine.
